From Data to Smart Marketing Decisions
Employee data? Consumer data? Third party data? With so much raw data available today, every organization must harness the most relevant data to drive real-time, insightful decision-making and marketing mix optimization to make the most of the marketing investment.
Overview
Become more agile and support data-driven decisions across your marketing organization with Accenture’s Agile Marketing Analytics Platform. View our quick demo to see how this software helps a marketing manager at a fictitious retail company optimize her marketing mix.
Make Plans Backed By Strong Analysis
The Agile Marketing Analytics Platform runs diagnostics of actual performance and investment patterns. This evaluation of historical effectiveness is a foundation for forward-looking marketing plans.
Optimize Your Plan
This solution helps you to optimize your current or future plans across your media and portfolio to identify the best mix of media across media channels, sales channels, product portfolios and geographies. By simulating scenarios across different marketing drivers, you can quickly tweak and tune the plans to predict how your sales, revenue or other KPIs will look over time.
Make Plans Backed By Strong Analysis
The Agile Marketing Analytics Platform runs diagnostics of actual performance and investment patterns. This evaluation of historical effectiveness is a foundation for forward-looking marketing plans.
Optimize Your Plan
This solution helps you to optimize your current or future plans across your media and portfolio to identify the best mix of media across media channels, sales channels, product portfolios and geographies. By simulating scenarios across different marketing drivers, you can quickly tweak and tune the plans to predict how your sales, revenue or other KPIs will look over time.
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