Sunday 26 August 2012

Convince and convert


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dot coma – Are Domain Names Even Relevant Now?

I have been in digital marketing a long time. How long? When I started, domain names were free, because why would anyone pay money for something of no consequence? My first online voyage was in 1994, working with my college pals at Internet Direct, Arizona’s first Internet company (and also the inventor of virtual Web [...]
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One Social Thing Wrapup – Week of August 20th

Here’s what we included in this week’s One Social Thing daily email. Scroll to see the social media and content marketing articles you need to know. To get One Social Thing delivered to your email each day, please subscribe below. If you find a social media or content marketing story you think is a must-read, [...]
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Social Pros 30 – Eric Schwartzman, Social Media Boot Camp

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzman, online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. Read on for insights from Eric plus Eric Boggs‘s Social Media Stat of the Week (This week: Twitter gets 15% more media [...]
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5 Ways to Use Pinterest to Boost Press Release Results

Pinterest is taking over social media like a tsunami of college students on a pizza delivery guy. Why not? It’s fun, highly addictive and – newly announced as the 3rd most popular social network in the World – it’s creeping up on Facebook with 11+ million users. So how can you leverage that popularity to [...]
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The 5 Top Google Analytics Reports for Social Media Marketers

Use Google Analytics reports and tools to demonstrate the value of your social media marketing practice.
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6 Common Mistakes in Online Community Development

Many of the myths surrounding online community development are proliferated by common sense conclusions. Creating an online community has a basis in science—but best practices that seem clear-cut on the surface become much more complicated when you dig deeper.
Communities on the web function much like real-life communities; they unite around a specific focus and often pursue common goals. They fulfill the needs of your members by driving learning and networking that enriches the personal or professional lives of everyone involved.
Creating that value for your membership requires a deep understanding of your audience’s motivations and goals. Only then can you define the business goals of your community. It’s natural for community managers to make their goals the priority. But they can’t reach those goals without fulfilling their responsibilities to their membership.
Based on popular myths, here are six common mistakes that community managers make in online community development.
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The Fight for the Future of Influencer Analytics

Big news last week as Klout announced a significant overhaul of its influencer identification platform. Several new features are being rolled out to improve accuracy and add transparency to the much-discussed and oft-maligned system. The most notable changes are:   An increase in ranking factors from approximately 100 to 400, meaning there are vastly more [...]
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One Social Thing Wrapup – Week of August 13th

Here’s what we included in this week’s One Social Thing daily email. Scroll to see the social media and content marketing articles you need to know. To get One Social Thing delivered to your email each day, please subscribe below. If you find a social media or content marketing story you think is a must-read, [...]
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Social Pros 29 – Lauren Vargas, Aetna

This is Episode 29 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Lauren Vargas of Aetna. Read on for insights from Lauren plus Eric Boggs‘s Social Media Stat of the Week (This week: 62% of adults use social media for fear of missing out.) Listen Now Click the play button to listen [...]
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5 Brands Successfully Using Education to Engage

The psychology behind what causes people to purchase, and the impact of social and content on that dynamic, is a massive research project  (and one we’ll be tackling with The Social Habit project). But one thing we know can be effective are companies that wrap the pitch in information. It’s the spoonful of sugar that [...]
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Source: http://www.convinceandconvert.com/

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