CONVINCE AND CONVERT BLOG: SOCIAL MEDIA STRATEGY AND SOCIAL MEDIA CONSULTING
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MEDIA CONSULTING
We provide social media strategies to leading companies, and help agencies package, price, and sell social media.
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CONTENT CONSULTING
We work with companies to find their story and tell it online with humanity, grace, and utility.
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Jay Baer is an experienced, dynamic, funny social media keynote speaker. See excerpts and schedule.
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dot coma – Are Domain Names Even Relevant Now?
I have been in digital marketing a long time. How long? When I started, domain names were free, because why would anyone pay money for something of no consequence? My first online voyage was in 1994, working with my college pals at Internet Direct, Arizona’s first Internet company (and also the inventor of virtual Web [...]
One Social Thing Wrapup – Week of August 20th
Here’s what we included in this week’s One Social Thing daily email. Scroll to see the social media and content marketing articles you need to know. To get One Social Thing delivered to your email each day, please subscribe below. If you find a social media or content marketing story you think is a must-read, [...]
Social Pros 30 – Eric Schwartzman, Social Media Boot Camp
This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzman, online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. Read on for insights from Eric plus Eric Boggs‘s Social Media Stat of the Week (This week: Twitter gets 15% more media [...]
5 Ways to Use Pinterest to Boost Press Release Results
Pinterest is taking over social media like a tsunami of college students on a pizza delivery guy. Why not? It’s fun, highly addictive and – newly announced as the 3rd most popular social network in the World – it’s creeping up on Facebook with 11+ million users. So how can you leverage that popularity to [...]
The 5 Top Google Analytics Reports for Social Media Marketers
Use Google Analytics reports and tools to demonstrate the value of your social media marketing practice.
6 Common Mistakes in Online Community Development
Many of the myths surrounding online community development are proliferated by common sense conclusions. Creating an online community has a basis in science—but best practices that seem clear-cut on the surface become much more complicated when you dig deeper.
Communities on the web function much like real-life communities; they unite around a specific focus and often pursue common goals. They fulfill the needs of your members by driving learning and networking that enriches the personal or professional lives of everyone involved.
Creating that value for your membership requires a deep understanding of your audience’s motivations and goals. Only then can you define the business goals of your community. It’s natural for community managers to make their goals the priority. But they can’t reach those goals without fulfilling their responsibilities to their membership.
Based on popular myths, here are six common mistakes that community managers make in online community development.
The Fight for the Future of Influencer Analytics
Big news last week as Klout announced a significant overhaul of its influencer identification platform. Several new features are being rolled out to improve accuracy and add transparency to the much-discussed and oft-maligned system. The most notable changes are: An increase in ranking factors from approximately 100 to 400, meaning there are vastly more [...]
One Social Thing Wrapup – Week of August 13th
Here’s what we included in this week’s One Social Thing daily email. Scroll to see the social media and content marketing articles you need to know. To get One Social Thing delivered to your email each day, please subscribe below. If you find a social media or content marketing story you think is a must-read, [...]
Social Pros 29 – Lauren Vargas, Aetna
This is Episode 29 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Lauren Vargas of Aetna. Read on for insights from Lauren plus Eric Boggs‘s Social Media Stat of the Week (This week: 62% of adults use social media for fear of missing out.) Listen Now Click the play button to listen [...]
5 Brands Successfully Using Education to Engage
The psychology behind what causes people to purchase, and the impact of social and content on that dynamic, is a massive research project (and one we’ll be tackling with The Social Habit project). But one thing we know can be effective are companies that wrap the pitch in information. It’s the spoonful of sugar that [...]
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ABOUT JAY BAER
I'm Jay Baer. A hype-free social media and content strategist, speaker, and author and the President of Convince & Convert.
Since 1994, I've worked with more than 700 companies on digital and social strategy, including 29 of the FORTUNE 500. We are social and contentaccelerators here at C&C, helping organizations tie social to real business. We'll take your program from good to great.
I also speak to more than 75 groups each year about how social is changing business forever. For more about me, visit this page. Also enjoy the blog, ourSocial Pros podcast, and our One Social Thing email newsletter.
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THE NOW REVOLUTION
Read The NOW Revolution, the best-selling book on social business from Jay Baer and Amber Naslund.
Every customer is a reporter. Every employee is in marketing. And speed matters like never before. In The NOW Revolution, you'll learn:
- How to build a culture that empowers social
- How to activate your customers and employees
- How to listen and respond to real-time opportunities
- How to manage a social media crisis
- How to effectively measure social media, including ROI
- How to activate your customers and employees
- How to listen and respond to real-time opportunities
- How to manage a social media crisis
- How to effectively measure social media, including ROI
Endorsed by Seth Godin, Chris Brogan, Ann Handley, John Jantsch and dozens of other social media and social business leaders.
Available at Amazon, Barnes & Noble, Apple and in all hard cover and digital formats. Also, in audio viaAudible.
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