Facebook marketing bible

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 Facebook Tools

What Facebook Tools can be used to achieve your objective?

• TOOLS:
• Facebook Ads
  • Ad Types
    • Event Ads
    • In-App Advertising
    • Log Out Ads
    • Premium Ads
    • Sponsored Stories
  • Facebook Ads API
  • Self-Serve Ad Tool
    • Ad Manager
  • Targeting Options
    • Age
    • Broad Category Targeting
    • Connections on Facebook
    • Education and Work
    • Gender
    • Languages
    • Location
    • Precise Interest Targeting
    • Relationship
• Facebook App Center
• Facebook Credits
• Facebook Events
• Facebook Groups
• Facebook Offers
• Facebook Pages
  • EdgeRank
  • Insights
  • Page Manager App
  • Page Posts
    • Promoted Posts
    • Targeting
  • Recommendations
  • Tab Applications
• Facebook Places
• Facebook Platform
• Facebook Questions
• Facebook Social Plugins
  • Comments
  • Like Button
  • Recommendations Bar
  • Register
  • Send Button
  • Wordpress Integration
• Instagram
• Open Graph Protocol
• Subscribe

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 Case Studies

In-Depth Coverage of Marketing and Advertising Campaigns on Facebook

• CASE STUDIES:
• Facebook Engagement Tactics: A Subject Analysis that Will Help You Discover Emotional Triggers
• How Meredith Manor Increased Their Reach 4X with Promoted Posts
• How One Story Proved to Facebook That UPS Has Got Soul
• Survey suggests Facebook advertising benchmarks: $0.80 CPC, 0.041 percent CTR
• Study Finds Marketers Misunderstand Their Facebook Fans
• Case Study: Local Facebook pages outperform corporate pages in terms of reach, engagement percentage
• Case Study: Scaling Facebook Ads for Daily Deals - AdParlor & Groupon
• Case Study: E-Commerce from Within Facebook Tab Applications
• Facebook Connect Integration Best Practices From the Platform Showcase
• Case Study: How Papa John’s Connects with Over 1 Million Fans on Facebook
• Case Study: Levi’s Facebook Efforts Power Offline Fader Fort Marketing Campaign
• Case Study: The Adobe Students Campaign

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 Provider Comparisons

Compare Managed Services and Software Solutions for Marketing and Advertising At-Scale

• COMPARISONS:
• Facebook vs Twitter – What’s Different, What’s The Same And Why Smart Marketers Use Both
• 3rd Party Analytics
• Open Audience Manager Helps Manage Open Graph Sites

Source: http://gold.insidenetwork.com/facebook-marketing-bible/?utm_source=IF&utm_medium=house_ad_horiz&utm_content=hdln_b&utm_campaign=fmb