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New Software Product Marketing Strategy
Posted By: Anonymous on 8/20/2005 at 11:33 AM
We’re launching a new product and need lots of help getting the whole marketing picture together. The product is an add-on for Microsoft Outlook that links contact and event information together. A 5-minute tour can be downloaded from here and will get you up to speed quickly on the product: [inactive link removed]
Here’s what I need help with: 1) The product is difficult to describe 2) Developing a clear value proposition/product benefits Which all feeds to the bottom line: What do we need to do to sell more product.
We built an initial website that’s currently being re-designed: [inactive link removed]. The structure will remain the same but look & feel is being reworked as well as content.
I look forward to hearing back from the experts!
[Moderator: Inactive link removed from post. 2/14/2011]
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