A marketing plan should be constructed for any planned products. The marketing plan can be used as a guide, road map, or compass to assist developers in promoting and marketing their software.
Develop a Marketing StrategyIn addition to planning a product launch you will need to create an advertising plan.
In addition to brainstorming, support each section with facts. This is critical if you are looking for investments.
If you hypothesize that many churches will use your software, explain why. Analyze statistical data related to churches. Determine how you will reach them and why that venue might be well suited to this specific target audience.
While a marketing plan should be used to guide your marketing efforts, it is not written in stone. Adapt the marketing plan based on the results. If you find that you are generating sales in an unrecognized niche and feel it deserves further exploration, adapt your plan accordingly.
Shareware Myths and Misconceptions
Software Launch Checklist