Tuesday 7 August 2012

salesforce.com


CRM

CRM (customer relationship management) is a business strategy that blends processes, people, and technology to help you attract sales prospects, convert them into customers, and keep existing customers satisfied and loyal. The goal of CRM is to learn as much as possible about each customer's attitudes, needs, and behavior to provide them optimal service and retain the relationship. Because business success is all about customers and their needs, it's difficult for companies to achieve and maintain leadership and profitability without a sustained focus on CRM.
Source: http://www.salesforce.com/ap/?ir=1

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